→ News Corp Hires McKinsey
→ News Corp Hires McKinsey For Web Strategy. "Rupert Murdoch figured none of his lieutenants were any good at coming up with a Web strategy, and has hired management consultants McKinsey to help come up with a new global strategy." Full Posting @ PaidContent.org.
The take from the Guardian: "The web and its value-wrecking bias towards free content is anathema to Mr Murdoch and most of his executives. The dithering induced by the rise of the internet has left Mr Murdoch, for the first time in 40 years, behind the curve in terms of catching advertising revenue growth." Here, at SimonWaldman.net