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→ Online Video Opps Help Break Advertising, Marketing Ice. "Drawn by the broadband-friendly atmosphere and the increase in video offerings, Starcom Worldwide plans to quintuple the number of sites where it will place streaming video ads this year, jumping to 35 from 7, according to AdWeek.com. The media buyer's streaming clients include Kellogg's and Miller. Despite the uptick in online video activity from the likes of Yahoo and Microsoft, video options are still limited and video visibility on many sites is like O'Hare on a foggy morning. Metrics are still messy while production is far from standardized." Full Posting @ PaidContent.org

Posted by Squared on February 17, 2005 08:31 AM |

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