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→ Study Set On Effectiveness

→ Study Set On Effectiveness of In-Page, Pre-Roll and Streaming Ads. "With video content on the Web still in short supply, marketers who want to stream video broadband ads are turning to "in-page" formats, in which video ads stream next to static text, or "transitional" formats, where ads stream between page views. But whether Web viewers interrupt their online reading to view this type of ad remains open to question." Full Story @ MediaPost.com

Posted by Squared on February 21, 2005 07:58 AM |

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