→ The Search Branding Wars
→ The Search Branding Wars "With Yahoo spending on its search launch last year, MSFT reportedly going well into nine (yes, nine) figures on its MSN Search marketing campaign all this year, and now Ask getting into the ring, the search branding wars have begun. The question is, does it at all matter? I certainly understand the desire to frame and catalyze your brand with television, it's quite a good medium for that. And Ask certainly suffers from a long hangover from its last marketing push, back in that bubble era, when it made far more promises than it could keep.
But somehow television feels so -- hopeless. I doubt this is going to move the needle." Full Posting @ BattelleMedia.com