→ Yellow Pages, Yahoo Local,
→ Yellow Pages, Yahoo Local, and Channel Conflict. "Will online replace the Yellow Pages? Ask anyone under 35 that question - to most of them, the Yellow Pages represent an unwieldy doorstop, an irritating drag on the recycling bin. Most of the growth is online, and the Yellow Pages industry certainly knows that. The fact is this: it's always less than ideal to depend on a third party to carry your products in their sales bag. And as online becomes the key driver of local sales leads, expect Yahoo, in particular, to become a very aggressive player in the space. For now, Yahoo and the Yellow Pages are happily co-existing. But when Yahoo's base of local merchant relationships hits a tipping point, expect them to become significant competitors." Full Posting @ BattelleMedia.com