Cooking Up A Paid Content Success Story
Nope, not a newsaper.com -- an independent food site, complete with 80,000 paying subs. "At first blush, the idea of charging people for recipes and food content at Cook's Illustrated's Web site seems to be half-baked," Mark Glaser writes at OJR. "But when you dig down to the bottom of the pan -- OK, enough bad food metaphors -- you find that Cook's is not just an ordinary food site with ordinary recipes. Instead, the folks at the independent publishing venture just outside Boston have meticulously created the Consumer Reports of food." Full Story