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Facts, Speaking For Themselves

New Scarborough report examines offline and online reach of newspapers and their .coms in 25 markets.  Squared did some cutting and pasting in Excel for you. Below, top, are markets sorted by combined reach -- or "integrated audience reach" as they call it -- and bottom, sorted by duplicated reach, or the percentage who read both offline and online. Full report here (big PDF). E&P story here. Press release, here. PaidContent analysis, here.

Scarboro_integrated

Scarboro_duplicated

Posted by Squared on August 25, 2006 02:54 PM |

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