No, not that.

Sun Sports is replaying all six 2006 NBA Finals games at 8 p.m. on six consecutive nights starting Sunday, Oct. 1. The broadcasts will run exactly as they did in June on ABC, but Sun Sports has added interviews with players and coaches.

“White Hot Heat Week” will also feature episodes of the network’s Inside the Heat program, and will culminate on Saturday Oct. 7 with a rebroadcast of network’s coverage of the Heat Championship Parade and Celebration at 3:30 p.m., followed by Inside the Heat: White Hot! 2006 Heat Season Recap at 5:30 p.m.

BALLPARK V. LABOR

The Marlins’ quest to finance a stadium may be a priority for Major League Baseball, but it isn’t the league’s only one. Talks to forge a new Collective Bargaining Agreement with the players are top of mind these days. Labor negotiations were cited as a reason a meeting this week of MLB, Marlins, Miami-Dade County and Hialeah representatives to discuss a stadium plan was postponed.

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What a coincidence that CBS Digital Media launched its new “CBS SportsLine To Go” cellular phone sports alerts this week just a day before ESPN announced it was getting out of the cell phone business.

For 99 cents a month, sports fans can receive breaking sports news, stats, video and photos from CBS on their cell phones. The service, available on all major mobile carriers, can be customized so you receive only the items you want, such as fantasy football clips or news of your favorite team (available in the four major sports as well as college football and men’s basketball). For more information, visit cbs.sportsline.com/alerts.

The sports alert feature follows news and entertainment cell phone updates that CBS launched earlier this year.

CBS’ new sports feature comes as ESPN is beginning to shut down its cell phone company and instead is planning to sell its multimedia content to other wireless carriers. See that story here. The network launched Mobile ESPN late last year – and even promoted the service with a Super Bowl commercial titled “Sports Heaven” that featured more than 20 athletes. The service that operated over the Sprint Network included black phones with the red ESPN logo and allowed fans to customize the way they wanted ESPN content to be delivered over the phones.

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Heat guard Dwyane Wade spent Monday on the basketball court at LaSalle High School, where the Heat used to practice before AmericanAirlines Arena opened. But Wade wasn’t practicing – he was starring in his new Converse commercial directed by star film and movie director Spike Lee.

From behind the camera, Lee asks Wade questions about his life on and off the basketball court in what’s being described as something of a fireside chat.

“My whole concept this year is going with the real me,” Wade said. “It’s about letting people get to know who Dwyane Wade is. So he’s asking me personal questions that maybe my fans won’t know about basketball, off the court.”

Wade is featured wearing his new shoe, the Wade 1.3, which goes on sale Nov. 3, and clothing from his Converse apparel line, which will debut in March.

“We’re getting Dwyane here in his element on the basketball court, just simply addressing the camera, which is the fans, audience and hopefully people who are going to buy the sneaker,” Lee said in an interview released by Converse.

Look for the ad to begin airing Oct. 26.

Meanwhile, Wade, whose Lincoln Navigator ad is already airing and who shot a spot for T-Mobile with Charles Barkley in Los Angeles last week, isn’t done with commercials.

On Tuesday and Wednesday, he’s shooting a humorous spot for Gatorade along with Heat teammate Udonis Haslem and Los Angeles Clippers center Paul Davis and guard Shaun Livingston. The ad is to debut in February.

For more on Wade's offseason and plans for the future, please see my colleague Ira Winderman's story here.

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Welcome to the sports-business blog. The blog is replacing my sports-business notes column, which previously ran every other Sunday in the sports section. Instead of waiting for the column, the blog will allow me to write more frequently about sports-business news and items of interest. I expect this blog to be an evolving forum of news, commentary, and tidbits. I’ll just have to see where it goes. Thanks, in advance, for joining me on the ride.

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