Dwyane Wade's Commercial Week

Heat guard Dwyane Wade spent Monday on the basketball court at LaSalle High School, where the Heat used to practice before AmericanAirlines Arena opened. But Wade wasn’t practicing – he was starring in his new Converse commercial directed by star film and movie director Spike Lee.

From behind the camera, Lee asks Wade questions about his life on and off the basketball court in what’s being described as something of a fireside chat.

“My whole concept this year is going with the real me,” Wade said. “It’s about letting people get to know who Dwyane Wade is. So he’s asking me personal questions that maybe my fans won’t know about basketball, off the court.”

Wade is featured wearing his new shoe, the Wade 1.3, which goes on sale Nov. 3, and clothing from his Converse apparel line, which will debut in March.

“We’re getting Dwyane here in his element on the basketball court, just simply addressing the camera, which is the fans, audience and hopefully people who are going to buy the sneaker,” Lee said in an interview released by Converse.

Look for the ad to begin airing Oct. 26.

Meanwhile, Wade, whose Lincoln Navigator ad is already airing and who shot a spot for T-Mobile with Charles Barkley in Los Angeles last week, isn’t done with commercials.

On Tuesday and Wednesday, he’s shooting a humorous spot for Gatorade along with Heat teammate Udonis Haslem and Los Angeles Clippers center Paul Davis and guard Shaun Livingston. The ad is to debut in February.

For more on Wade's offseason and plans for the future, please see my colleague Ira Winderman's story here.

Comments

whud up bra dis is how do in da crib peace.

Posted by: flubber | October 17, 2007 9:07 AM

o yeah...
good luck in the playoffs this year.i kno its not lookin all dat good but yall can still turn this game around.just remember yall got alot of love [espically from me] comein from yallz fans.o and dont forget that you is sexxxy like i dont kno wat and i love you wit all my heart :]

-love ya my #1 favorite basketball player who is SOoo sexy :]

Posted by: wade's baby gurl | April 28, 2007 8:00 PM

He is soo sexxxy! Dang whenever he get tired of Siohvaughn, He can call me. He need some Latina love.Ay Papi!!!!

Posted by: Alicia | February 18, 2007 2:12 PM

You are amazing and I admire you for all that you have done. After you guys won the 2005-2006 season, I used you as a model for my sport,as I like the way you fight it.We actually won our season as well and I led my team as well. Good Luck in the furture.

Posted by: Leigh! | November 18, 2006 12:12 AM

what up

Posted by: Anonymous | November 14, 2006 9:37 AM

what up wade

Posted by: tyson magee | November 14, 2006 9:37 AM

I absolutely love that guy!

Posted by: ADB | October 8, 2006 6:43 PM

Okay, Okay...D Wade is certainly a nice story (of course Riley would have passed on him if Bosh were on the board, but I regress). Let's open the discussion to the newly embraced "America's Team" - the New Orleans Saints. Any media coverage for the next few months not afforded them flirts with journalistic malpractice. I am sure there are a few obsessed fans clinging to the waining championship won by the Miami franchise (and considering how the Dolphins are looking, I don't actuall blame them)who are interested in D Wade's new spot, but the whole of America's physche is craving Black and Gold and suffering from Saints Fever. An epidemic to say the least...please do the right thing and get to New Orleans as quickly as possible...your public is waiting.

Posted by: Big Storm | September 27, 2006 1:03 PM

I guess it was inevitable. Let's hope he doesn't become like all the other NBA starts.

Posted by: Dave2183 | September 26, 2006 1:02 AM