Game time brought you by 7-Eleven
You’ve got to love a sponsorship that’s so simple you wonder why it hasn’t been done before.
When BankAtlantic signed on as a sponsor of the Panthers last year, the bank promoted its 7-day-a-week service with the team’s new 7 p.m. start times. Game start times have since returned to 7:30 p.m. this season and making the connection might have been a stretch for some fans.
But getting the Chicago White Sox to change their game start times from 7:05 p.m. to 7:11 p.m. is a much easier way to get 7-Eleven’s name top of mind. The convenience store company is reportedly in talks with other baseball teams.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
