Heat Thank You
Over the summer, Heat Coach Pat Riley issued each player another “15 Strong” motivational card made famous during the team’s championship run, but this one included the player’s targeted weight and body fat for the start of camp.
At the time, Riley told my colleague, Ira Winderman, “Fifteen strong will be used the rest of my career.”
It’s also being used as a thank you to the Heat’s most loyal fans. Season ticket-holders were sent one of the yellow cards that features a picture of the NBA Championship trophy on one side and “15 Strong” on the other encased in a small Lucite container.
Along with the card is a note from Riley thanking fans for their support. The note closes with: “While there will be much more to come during this celebration of our first NBA Championship, I wanted you to have one of these much-talked-about “15 Strong” cards. This is an authentic card straight from our locker room, because I recognize the important role you played during this magical Heat championship season.”



