The Business & Pleasure of Sports
Dwyane Wade’s new Converse ads, directed by Spike Lee, begin airing today. Described as something of a fireside chat between the famed director, who is heard off-screen, and star Heat guard, they’re aimed at giving a glimpse of the real Wade. The theme is “READY?” but spelled R3ADY? to incorporate Wade’s No. 3. Check out a behind the scenes view from the commercial shoot that took place in the gym at LaSalle High School in Coconut Grove last month.
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CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
