Ringing Endorsement?

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Ringing Endorsement?
> Posted by Sarah Talalay on October 23, 2006 04:33 PM

The South Florida Super Bowl XLI Host Committee is getting a branding boost: The committee’s logo of a palm tree sprouting footballs appears on the cover of the BellSouth Yellow Pages currently being distributed to Miami-Dade County customers. The Yellow Pages are the “official directory” of the Host Committee, which is preparing for the Feb. 4, 2007 game.

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SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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