The Business & Pleasure of Sports
The South Florida Super Bowl XLI Host Committee is getting a branding boost: The committee’s logo of a palm tree sprouting footballs appears on the cover of the BellSouth Yellow Pages currently being distributed to Miami-Dade County customers. The Yellow Pages are the “official directory” of the Host Committee, which is preparing for the Feb. 4, 2007 game.
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CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
