Wade's New Kicks
New season; new signature shoes.
Dwyane Wade’s new Converse shoe, the Wade 1.3, will be available in stores starting Nov. 3. Ads shot by famed director Spike Lee supporting the new shoe begin airing Thursday.
The new shoe is made of soft black nubuck leather, embossed with a crocodile pattern and feature a white patent leather toe. Triangular patches on the shoe’s ankle bear the initials “FC” that stands for “Flash Crew,” which according to a Converse press release refers to “the name adopted by Wade and his inner circle of friends and family.” The tongue also includes Wade’s No. 3.
But Wade won’t be wearing the new model during the Heat’s first game of the 2006-07 season against the Chicago Bulls on Oct. 31 at AmericanAirlines Arena. Instead, the 2006 NBA Finals MVP will wear a limited special edition model befitting the Heat’s championship ring ceremony, which will take place that night.
For that special occasion, Wade will wear a black and gold version of the new shoe with the "34.7" on the triangular patches signifying the average number of points Wade scored each game of the Finals. The sockliner bears the expression “Any More Doubters?” an expression Wade uses as a motivator.
That special model will also be for sale Nov. 3.
The Wade 2.0 and a new Wade apparel line will be unveiled at the NBA All-Star Game in February in Las Vegas.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
