Dwyane Wade Pitches Staples…
Dwyane Wade might be on the bench, but he hasn’t stopped making business deals. Staples, the world’s largest office products company, announced a two-year agreement today with the Heat guard to help support its major push into the South Florida market.
The company has 13 stores in Broward, Palm Beach and Miami-Dade counties, and is planning several more in Broward and Miami-Dade by the end of the year.
Wade will be featured in in-store promotions and an interactive Staples Web site. The company also plans to partner with Wade on projects that benefit local youth and to support his Wade’s World Foundation.
…Maria Sharapova Expands Her Portfolio
Meanwhile, tennis star Maria Sharapova will join Wade as a Gatorade endorser. PepsiCo International announced today that the U.S. Open champion has signed a new three-year agreement, estimated to be worth $1 million annually, to promote the Gatorade and Tropicana brands internationally.
A new Gatorade ad featuring Sharapova will break early this year. She will promote a global hydration education program and will appear on Gatorade packaging in Italy and Australia during the Australian Open later this month. She will pitchTropicana around Europe.
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Dwayne and Maria seem to have chosen some good safe products to endorse.
I remember in the late seventies, Running back Earl Campbell pitched some sort of snuff chewing tobacco. In fact, one could write to the chewing tobacco company and receive a few can of snuff.
This 16 year old kid ordered and received a can of the chewing tobacco. After a dip, I was not impressed.
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