Just in time for Super Bowl comes the Beerbelly, a sort of sleek backpack device worn on your front under your clothing to conceal the 80 ounces of beer – or other beverage – that you are trying to sneak into a stadium. OK, so it isn’t completely new, but Super Bowl seemed as good a time as any to mention it.

Known as a “stealth beverage” system, the Beerbelly is designed to allow you to bring beverages into stadiums, the movies, or concerts without detection. It comes with a straw for easy dispensing. It costs $34.95 for the basic version and $49.95 for the deluxe package with cleanser and extra hot or cold pack.

My favorite line on its website at thebeerbelly.com is “Seriously, this is a real product. You need one now…”

It’s not clear if the device is covered by Dolphin Stadium’s list of prohibited items.

MEANWHILE

If you’re not going to the game, which most of you aren’t, there’s always that leather recliner with your team’s logo on it. The Dreamseats recliner costs $1294.99

In the meantime, check out our Super Bowl blog.