So Dallas Mavericks owner Mark Cuban isn’t the only sports team owner appearing in national advertising. Washington Capitals owner Ted Leonsis joins Capitals forward Alex Ovechkin in an amusing spot promoting the NHL that is breaking during tonight’s Chicago Blackhawks v. St. Louis Blues game on VERSUS.

OK, Cuban was pitching Samsung’s Blackjack phone, rather than the NBA, but there are still only a handful of owners appearing in ads these days.

The new ad, which is part of the NHL’s “Just Like You and Me,” campaign aimed at showing players as regular guys, shows Ovechkin getting help from Leonsis in trying to free a bag of chips trapped in a vending machine. The ad will also air later this week on TSN, the NHL Network, Comcast SportsNet and on NBC on Jan. 13, according to the NHL.

…AND COMPANIES TOO

Also breaking tonight during the FedEx Orange Bowl are the express delivery company’s ads promoting the FedEx Cup, the PGA Tour’s new playoff point system format that begins this season.

A series of seven ads promoting the new system have been created, with the first airing during BCS games, a FedEx spokeswoman said. One shows a mannequin standing in at a videoconference meeting for an office worker who has cut out early to play golf; a second features an office worker getting coaching on office small talk from a caddy.