Tennis UpClose
Talk about up close and personal.
The Delray Beach International Tennis Championships, which begin Sunday, are offering fans a chance to get closer to the action than ever before with a dozen on-the-court seats at the Delray Beach Tennis Center.
The seats, naturally, are called “Best Seats in the House.” The marketing tagline promoting them is: “There’s courtside, then there’s ON-COURT – When only the ultimate experience will do.”
The seats, which cost $6,700 for four or $3,500 for two, are in three locations on the court: four each beside each player and one at the end of the photo pit on the opposite side of the court. The tournament, which runs through Feb. 4, launched the on-court seats on a limited basis last year as a way to stretch its seating inventory for the most popular matches.
The tournament is also offering “Ultimate Experiences,” a series of special packages that include the on-court seats and other benefits, such as invitations to a player’s party; private tennis clinics; a player escort to Stadium Court; and a Mercedes-Benz tournament vehicle to chauffer you to and from the tournament.




Comments
What an elaborate shindig in Delray? Perhaps the lack of "stars" in tennis has created such customer service perks.
In the late 70s, the Grand Slam was held in Boca West and featured some great tennis, usually with a Borg versus Connors finale. It was something to look forward to after the Superbowl and really sold South Florida as the Spring break capital.
Posted by: Cinema Dave | January 27, 2007 8:53 PM