Top 10
With all this talk of the Davie Brown talent index, a few of you have asked which athletes make up the top 10. The index, which is something of a modern version of the Q score, is based on consumer research used to determine an athlete's or celebrity’s awareness along with a number of characteristics, including appeal and trustworthiness. Corporations use the list to consider potential celebrity endorsers. Here are the top 10 sports celebrities:
1. Tiger Woods
2. Michael Jordan
3. Muhammad Ali
4. George Foreman
5. Lance Armstrong
6. Magic Johnson
7. Shaquille O'Neal
8. Joe Montana
9. Terry Bradshaw
10. Andre Agassi
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
