With all this talk of the Davie Brown talent index, a few of you have asked which athletes make up the top 10. The index, which is something of a modern version of the Q score, is based on consumer research used to determine an athlete's or celebrity’s awareness along with a number of characteristics, including appeal and trustworthiness. Corporations use the list to consider potential celebrity endorsers. Here are the top 10 sports celebrities:

1. Tiger Woods
2. Michael Jordan
3. Muhammad Ali
4. George Foreman
5. Lance Armstrong
6. Magic Johnson
7. Shaquille O'Neal
8. Joe Montana
9. Terry Bradshaw
10. Andre Agassi