From the but do you really need that department: An eBay auction is underway through March 12 for a refrigerator from Indesit, the European appliance manufacturer, with a picture of a tennis racquet on the front and autographed by Roger Federer. Proceeds will benefit the Roger Federer Foundation. Bids are in euros.

VOICEOVER

Customizing isn’t just for your cell phone ringtone anymore: TomTom, the portable navigation device that helps guide you to your destination, announced this week that you can now be guided by Boston Red Sox pitcher Curt Schilling for $12.95. Instead of “You have reached your destination,” Schilling will say “You’re almost home! Slide! Slide!” TomTom’s 70 preloaded voices in 36 languages include Burt Reynolds, Dennis Hopper and Mr. T.

IT'S THE JEANS

Wrangler, which already has Dale Earnhardt Jr. as an endorser, has added another American icon, Green Bay Packers quarterback Brett Favre. Favre will serve as spokesman for the fall marketing campaign of the Wrangler Five Star Premium Denim line. “Whether I’m on the lake with my friends or at home with family, when I’m not on the field I want to be comfortable,” Favre said in a company release. “Wrangler jeans are a perfect fit for my lifestyle. I’ve always loved the brand and what it stands for, and now I’m honored to be a part of the Wrangler legacy.”

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The NBA is looking for your finest moves.

That would be your basketball moves. The league announced a new partnership with YouTube on Monday and invited fans to “Post Up the NBA” on its new NBA Channel on the popular video sharing Web site.

Fans are invited to upload clips of themselves shooting hoops onto the site through the rest of this season. Fans can rate the clips and each week the top entries will be included in a “NBA Top 10 on YouTube.”

The league hopes the partnership will allow it to continue to broaden the NBA's reach around the world.

“NBA fans will be able to interact and share their passion for the game by posting the ‘best moves,’” NBA Commissioner David Stern said in a statement. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”

The NBA will also post its own select nightly highlights on the site. Currently, visitors will find highlights and behind the scenes clips from the NBA All-Star Game in Las Vegas, including the impromptu dance contest between Shaquille O’Neal, LeBron James and Dwight Howard during the East team’s practice, and players trying their best Elvis Presley impersonations during the weekend’s festivities.

The partnership allows the league to protect its copyrighted video, which it can either remove or share in any revenue generated by advertising appearing around it.

In November, the NHL became the first pro sports league to strike a deal with YouTube. Game and other highlights are posted within 24 hours of game broadcasts at the NHL channel on the site.

TICKETMASTER

Also on Monday, the league forged a partnership with Ticketmaster, which makes the company the NBA’s official “ticketing provider” and official “secondary ticketing provider.”

Already 26 of the league’s 30 teams contract with the company to sell their tickets. The Heat and Phoenix Suns were the first teams to sign up for the company’s Ticket Exchange service that allows season ticket-holders to post tickets they can’t use for sale on their team’s Web site.

The arrangement, team officials say, provides a safe marketplace in which fans can purchase tickets and ensure that seats not only don’t go empty, but fans can recoup some of their costs. In all, 16 teams use the ticket exchange service and the Heat, Suns and Los Angeles Lakers are among the top sellers on the secondary market, according to the league.

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Naming rights have joined the reality TV-YouTube-MySpace craze.

Crown Royal, the Canadian whisky, has crowned the NASCAR fan whose name will appear on the Nextel Cup race at Richmond International Speedway on May 5:

Jim Stewart, (yes, really) of Houma, La., was chosen the winner of Crown Royal Championship Racing’s naming rights contest for the Richmond race, which will be referred to – and go down in record books – as “Crown Royal presents the Jim Stewart 400.”

Crown Royal received nearly 15,000 entries (written and video submissions of the entrants’ “favorite Crown-worthy moments” in 50 words or less) between May 6 and Nov. 23 last year. The entries were culled to nine, based on criteria such as originality and relevance. Each finalist received air travel, hotel accommodations, race tickets and infield access to last weekend’s Daytona 500, where the winner was chosen.

Stewart’s entry focused on how while he was growing up, his father would take him fishing in a boat named “Crown Time.” After his father died, Stewart named his new boat “Crown Time” and christened it with a bottle of Crown Royal.

Stewart, who posed in a crown for photos with Jamie McMurray, driver of the No. 26 Crown Royal Ford, will participate in pre- and post-race festivities, including the trophy presentation, at his namesake race.

And Crown Royal has decided to hold the contest again for its 2008 race at Richmond. Entrants must be 21 or older and must enter by Nov. 22. Rules are at crownroyal.com

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Two African-Americans with South Florida ties appear in the Sporting News’ list of the top 10 most influential black sports personalities: Heat guard Dwyane Wade and Major League Baseball Executive Vice President of Finance Jonathan Mariner.

The list was developed in recognition of Black History Month and the 60th anniversary of Jackie Robinson breaking baseball’s color barrier when he joined the Brooklyn Dodgers on April 15, 1947.

Tiger Woods tops the list, which also includes Michael Jordan (4) and Super Bowl XLI winning Indianapolis Colts Coach Tony Dungy (8).

Wade, the 2006 NBA Finals MVP who led the Heat to its first-ever NBA championship, was ranked seventh. Despite shrugging off comparisons to Jordan, the magazine wrote: “Wade has emerged as the NBA's most marketable player -- a humble, family-oriented guy with absurd on-floor abilities. He has boosted Converse into market respectability, appears in popular car, cell phone and sports drink commercials and his jersey has been the NBA's top seller. Wade may not be Jordan, but he's the most like Mike since the league had Mike.”

Mariner, who previously served as executive vice president of the Marlins and still has a home in South Florida, ranked ninth. He joined Major League Baseball as chief financial officer in 2002. The Sporting News writes: “Mariner's reputation as an astute accountant might be unmatched in sports, plus he is a black belt in shaolin kung fu. Good thing he has that fighting spirit -- he took over a financial mess as MLB's CFO in 2002 and has helped direct baseball to better financial times. Ultimately, his job focus is to get owners to keep their balance sheets clean. Knowing Mariner could drop the whirling horse maneuver on them, most listen.”

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Signs are continuing to point to a deal for a new ballpark for the Marlins finally materializing sometime in the coming weeks. Of course, we’re talking about the Marlins here, so all bets are off. But consider:

Miami-Dade County, city of Miami, Major League Baseball and Marlins officials are all talking enthusiastically, even if somewhat cautiously, about a deal to finance a ballpark -- just north of the county government center -- coming soon.

During his state of the county address on Tuesday, Miami-Dade County Mayor Carlos Alvarez expressed his continued support for a new stadium as long a deal includes “a financial commitment from team owners.”

“It is not my goal to enrich the wealthy at the expense of our taxpayers – but I do believe there is justifiable cause for a government partnership in the management and construction of a baseball facility in our community,” Alvarez said. “If a deal is transparent, based on common sense, and fiscally sound, it’s a “win” for everyone.”

The Senate Commerce Committee on Tuesday approved two similar bills that would provide the $60 million sales tax rebate that local leaders say is needed to complete a financing plan. The senators pushing the bills – Alex Diaz de la Portilla (R-Miami) and Rudy Garcia (R-Hialeah) – say they hope their bills will be combined during the Legislative session that starts March 6.

Gov. Charlie Crist, a former general counsel for Minor League Baseball, Senate President Ken Pruitt (R-Port St. Lucie) and House Speaker Marco Rubio (R-West Miami) have expressed support for helping the Marlins.

It is, however, a tight budget year and a broader bill that would help all nine of Florida's professional sports franchises receive a $60 million sales tax break is also under consideration. That bill would allow all eight teams that qualify for the tax break now, including the Marlins, to get a second tax break. The Dolphins would also be eligible for a first-time break. Dolphins owner H. Wayne Huizenga was denied a chance to get the break to renovate Dolphin Stadium because he’d already received $60 million to alter the stadium for baseball when he owned the Marlins. But the tax break stays with the building and does not move with the team.

That bill could help resolve concerns that the Marlins would be “double-dipping” if they got a second tax break, but the potential loss of sales tax revenue to the state would be $540 million, if all teams were to take advantage of it.

Meanwhile, Miami City Commissioner Michelle Spence-Jones might be celebrating a Florida Marlins move to downtown Miami prematurely. A press release from her office says she and the Liberty City Revitalization Trust were to join Miami Marlins Mascot Billy the Marlin for an FCAT pep rally at Lenora B. Smith Elementary School this afternoon.

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In October 2004, the programming arms race between XM Satellite Radio and Sirius Satellite Radio was in full swing:

Sirius had agreed to pay $220 million in cash and stock to broadcast NFL games for seven years and about $100 million annually for five years to lure Howard Stern from traditional radio. XM agreed to pay Major League Baseball $650 million over 11 years to broadcast every MLB game. Both provide commercial-free music, news, talk and a variety of sports programming.

At the time, I asked both XM and Sirius what was a fan who liked both football and baseball to do? Or baseball and Howard Stern? The answer I got from a Sirius spokesman?

Buy both.

The feeling, at the time, was that with monthly fees of $12.95 for Sirius and $9.95 for XM, subscribers could reasonably afford both.

With the news that the two providers are planning a merger, perhaps that won’t be necessary. The companies issued a joint news release and will hold a conference call Tuesday to discuss the announcement.

There are a myriad of complex regulatory issues – and a Federal Communications Commission provision preventing the merger - that could derail the deal. And the receivers can’t pick up each other’s signals – the companies are reportedly working on one that could pick up both. No word yet on what a merger would do to subscription fees - let’s hope they won’t skyrocket.

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Sun Sports is capitalizing on a popular marketing campaign.

The regional sports network handed out what it thought were some clever T-shirts at a taping at the Fox Sports Grill in Scottsdale, Ariz., the day before the BCS National Championship Game in Glendale, Ariz. The Gator blue T-shirts read "On the 8th Day, the Desert Turned to Swamp."

The Gators beat Ohio State the next day and the T-shirt became a coveted item. The shirt is now for sale for a limited time at GatorZone.com (at the moment, sizes are limited to 3X for $22.95) and retailers including Gatormania, Gator Fever, the Florida Book Store all in Gainesville; Heads and Tails in Tampa; and Gator Haven in St. Petersburg.

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Converse held a party in Las Vegas Thursday night to introduce Heat guard Dwyane Wade’s third signature shoe, the Wade 2.0, and his brand new apparel line. Like everything associated with Wade, there’s a story, an intricate attention to detail.

The line, which is Converse’s first for an athlete, is a reflection of Wade and his personality, his commitment to performance and style, said Dave McTague, Converse’s president of apparel.

“Dwyane is such a significant young man, we felt this would be a wonderful opportunity for both of us,” McTague said. “Starting out with the initial launch, we wanted to have the consumer feel close to Dwyane personally … We want this product to touch the consumer and work as hard for them as he does for his team.”

So, the company examined “performance based fabrics,” McTague said, and worked to incorporate Wade’s No. 3 into every aspect of every item. “His number 3 is a very significant number for him. Every single item has three specific fabrics, is made in three different specific countries in three different factories.”

The products are made in manufacturing plants in Thailand, Mexico and China. They include items made of fine-combed cotton with woven labels and custom screened logos.

“We’ve worked very hard on it down to the zipper detail,” McTague said.

The line includes caps for $25; T-shirts that run $25 to $35; shorts for $45 to $60; backpacks for $55; and fleece jackets for $85. They will be available in stores such as Foot Locker and Champs and Macy’s Florida. The retail line hits stores March 3 -- that’s 3/3.

The Wade 2.0 is vastly different from his earlier shoes, but it reflects what’s important to Wade: it features a rose and thorn pattern to reflect “his fierceness on the court meets the beauty of his game,” according to a Converse press release. An embossed “Z” is for his son Zaire. There’s also a repeating “W” pattern for Wade, of course, and a leather patch behind the tongue with Wade’s signature. He’ll wear the white, navy and crimson one during the All-Star Game Sunday; we’ll see the black, white and red version on the court this season. The shoe will also be available 3/3 for $100.

Converse and Wade aren’t stopping with athletic apparel. They are planning to move into “lifestyle” or off-the-court wear in the fall. An off the court shoe is to debut this summer.

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In a break with tradition, the Chicago Cubs will have advertising on the two outfield doors in left and right field at Wrigley Field starting this season.

Under Armour, the rapidly growing Baltimore-based sports apparel company, struck a deal this week with the Cubs to put its linking ‘U’ logo on the doors among the ivy. The 7 by 12 foot signs are to be in place for the Cubs April 9 home opener against the Houston Astros.

“We greatly appreciate the Chicago Cubs’ history and wanted to be part of their new direction and exciting future,” Steve Battista, Under Armour’s vice president of brand, said in a release. “We’re thrilled to partner with such a storied ballclub as a symbol of their strong desire to improve on-field performance while blazing new trails with the franchise.”

Under Armour, which recently entered the baseball market with baseball cleats, has a partnership with Alfonso Soriano, whom the Cubs signed in the offseason. Soriano will wear Under Armour gloves and wristbands this season.

“The Chicago Cubs’ mission is to develop a winning culture and our partnership with Under Armour reflects that vision,” Jay Blunk, Cubs director of marketing and sales, said in a statement. "The Cubs are committed to finding alternative and creative revenue streams to build the championship team our fans richly deserve."

Perhaps this move would bother me if we hadn’t started running ads on the bottom of the first page of the newspaper's sports section.

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Adidas, which forged an 11-year partnership to be the NBA’s official uniform and apparel provider last year, is taking advantage of the deal with the All-Star Game in Las Vegas this weekend.

According to adidas, it’s the first time in league history that a brand’s logo will appear on an official NBA jersey. Adidas' three-striped symbol figures prominently on the jerseys, which have Las Vegas accents – they’re trimmed with a diamond pattern and the fonts of the Sands Hotel.
Check out this unusual photo with Lady Liberty outside the New York, New York hotel wearing the East jersey with NBA Commissioner David Stern.

Adidas will also use the game as an opportunity to showcase limited edition Vegas-inspired shoes. Five different collections featuring five adidas athletes and All-Stars – Tracy McGrady, Kevin Garnett, Tim Duncan, Chauncey Billups and Gilbert Arenas – will be released in small quantities. For example, the Vegas Pack, which will be limited to 1,500 pairs, includes Vegas touches such as cards or money.

Meanwhile, it’s not easy getting a ticket to the game and according to TicketsNow, it’s not inexpensive either. The cheapest tickets on the online marketplace Thursday were $1,895 apiece.

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As expected, Fenway Sports Group expanded its empire announcing Wednesday – during Speedweeks in Daytona Beach – that it is purchasing 50 percent of Roush Racing and together they are forming Roush Fenway Racing.

Jack Roush will continue to run the racing side, but FSG will help bolster marketing and sponsorship efforts. FSG is a subsidiary of New England Sports Ventures, which includes the Red Sox, Fenway Park and New England Sports Network.

Red Sox owner John Henry, who met Roush a few years ago, is a NASCAR fanatic. He’s been at the NASCAR finale at Homestead-Miami Speedway the past few years.

You can read more about the venture here, where you'll also find Roush driver Carl Edwards of the No. 99 Office Depot car welcoming fans to the site.

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Heat guard Dwyane Wade was already an avid Sidekick user when he signed an endorsement deal with T-Mobile.

That’s how the idea to design his own version surfaced in talks with company executives about the partnership. Company officials say it’s the first time an athlete has ever been involved in the design of a tech product.

The limited edition T-Mobile Sidekick 3, D-Wade Edition, is white to reflect South Beach with tan and copper accents. Wade’s name appears along with his No. 3 in gold to represent the NBA Championship trophy the Wade-led Heat won last year. The outside is tan and textured like a basketball for easier grip.

“My T-Mobile Sidekick is a part of me. I don’t go anywhere without it because it keeps me in touch with the most important people in my life – my family and my teammates,” Wade said in a statement. “I really wanted to make a Sidekick that meant something special to me - something that reflects my own personal style and inspiration. I’m excited it will soon be in the hands of people who want a great device that looks smooth.”

The phone, which includes text messaging, email, Internet access, camera and MP3 Player, hits stores Feb. 21 for $299.99 with a two-year contract or $399.99 for just the device.

The venture is getting a big sendoff this weekend at the NBA All-Star Game in Las Vegas. Among the marketing plans: Wade and his new Sidekick are appearing in a 26-story mural on the side of the Mandalay Bay and the Stratosphere will be lit up in magenta with T-Mobile’s logo.

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An enthusiastic crowd attended the Marlins' BankUnited FanFest at Dolphin Stadium on Saturday to gather player autographs and check in on the status of stadium talks and this season's centerfielder.

The team reported that more than 15,000 attended the annual event in perfect baseball weather. That’s a far cry from last year’s sparse and bewildered crowd, who showed up in the rain only to wonder what had become of their Marlins – after a payroll gutting – and how many more FanFests there might be after the team had begun its tour of potential relocation locales, without a stadium deal on the horizon.

What a difference a year makes. Fans were excited to greet players whose names they now recognize. They heard that centerfield will be a competition in spring training and the players who had surgery are progressing well.

When asked by a young fan if the Marlins will make the World Series this season, pitcher Dontrelle Willis responded: "Most definitely. Get your playoff tickets right now."

Marlins President David Samson told fans he expects a stadium deal to be announced this year: “Stay tuned, stay ready."

Samson said downtown Miami – a site north of the Miami-Dade County government center east of I-95 and a few blocks southwest of Miami Arena – is the focus, but that spots in Pompano Beach and Hialeah are not off the table.

“As we’ve always said it doesn’t matter where the stadium is because, this is my favorite line, the stadium is the opposite of a nuclear power plant, everybody wants it in their backyard,” Samson said. “And so we’re not going to be able to do that, we’re going to have to put it somewhere and we’d much rather have it in South Florida than somewhere else.”

Samson also stressed the team’s new “Super Saturdays” program, which will include pregame parties and postgame concerts, followed by fireworks. The idea is to create an event of every Saturday game.

The first seven concerts are: American Idol Finalists (Nadia Turner signed autographs at FanFest) (April 7); Cheap Trick (April 21); Kansas (May 5); El Gran Combo (May 26); Disco Fever featuring Gloria Gaynor, Tavares and France Joli (June 9); Jo Dee Messina (June 23); and Joan Jett (June 30).

“Thirteen times this year it will be as though we’re hosting the Grammies, in terms of the music, the buzz, the desire to be there,” Samson said last week. “Baseball is a form of entertainment that stands on its own, but what we’re doing is trying to welcome even casual fans to our stadium.”

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Heat Center Shaquille O'Neal has made fighting childhood obesity one of his causes. That's why he's signed on to become the official spokesman of Mighty Milk Nutritional Drink.

The drink, made by CytoSport, includes vitamins and minerals to help balance kids' diets. But it comes in kid-friendly flavors including Chocolate Shake, Cookies’ n Cream and Root Beer Float.

O'Neal, already known for his superlatives such as "Most Dominant Ever" and nicknames including the Big Aristotle, will be known as the Mighty Milk Mighty Man.

“CytoSport and I will get the message out to kids, parents, schools and other guiding forces in kids’ lives and help educate them about living a healthier lifestyle, such as eating well-balanced meals, exercising often, and about nutrition," O'Neal said in a statement. "Together, with a well-balanced diet and regular physical activity, Mighty Milk can help ensure that kids get the nutrition and energy they need.”

O'Neal pointed out that when he was a kid, children spent more time playing sports and less time doing sedentary activities, such as sitting in front of computer or playing video games.

"In addition, we didn’t have jumbo meals, the super-sized sandwiches or the amount of candy and chips that are available today," O'Neal said. "We need to educate parents and teachers so they make the correct purchasing decisions."

The partnership will include an advertising and marketing campaign and an essay contest, the company said.

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Head Coach Tony Dungy and running back Dominic Rhodes of the Super Bowl XLI Champion Indianapolis Colts performed the “I’m going to Disney World” honors for the popular “What’s Next?” commercial.

But you have to wonder what’s next for Colts quarterback and Super Bowl MVP Peyton Manning, who is already considered by many as the NFL’s most marketable player. Manning is all over television in commercials for MasterCard, Gatorade, Sprint and numerous others.

He reportedly earned $11.5M in endorsements in 2006. Bob Dorfman, executive vice president and creative director of Pickett Advertising and author of The Super Bowl XLI Sports Marketers’ Scouting Report, thinks Manning “could easily increase it by another $5 million to $10 million in 2007 - if he's willing to expend the time and energy required.”

We wondered if other NFL players see Manning as overexposed and asked a few at Super Bowl Media Day last week. The general consensus was No:

“I’d like to see him in more commercials,” Bears kicker Robbie Gould said.

“I would do as many as I possibly could if I was Peyton Manning,” said Bears wide receiver Muhsin Muhammad. “He’s worthy to be praised. He’s a great player and he’s a pretty good actor, too. He does a good job in those commercials.”

Asked if anyone was as marketable, Muhammad said his teammate, lineback Brian Urlacher.

“I don’t know what kind of commercials you’d put him in, but he’s pretty marketable,” Muhammad said.

And popular, too. Manning’s and Urlacher’s jerseys ranked three and four, respectively, in sales on NFL.com for the 2006 season. But Urlacher promised he wouldn’t compete with Manning for commercials.

“He can have it,” Urlacher said adding he didn’t think Manning was overexposed. “I like his commercials, maybe if his commercials were bad, I think possibly, but he has good commercials.”

But maybe so many commercials aren’t such a good thing for the companies, as some viewers are confused about what products he’s endorsing.

“He’s on every commercial,” said Colts wide receiver Marvin Harrison. “I’m used to seeing him so much, that I don’t hardly pay attention anymore. I don’t know what commercial he represents, what sponsors. I don’t know what it is, I just know he’s just on TV all the time."

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Doritos aired “Live the Flavor,” the consumer-generated ad that garnered the most votes in an online contest, during the first quarter of Sunday’s Super Bowl XLI.

The ad, created by Wes Phillips and Dale Backus of Cary, North Carolina, who recently formed a production company, uses a Doritos bag as an air bag and extols the virtues of the chips’ cheesy, spicy and bold flavors. More than 1,000 consumer-created commercials were submitted to Doritos "Crash the Super Bowl" ad contest. Doritos culled the group to five and then asked the public to vote for its favorite online. The "Live the Flavor" ad ran unedited, just as it was submitted.

But the five finalist teams got a second surprise, while watching the game at Rivals Waterfront Sports Grille in Hollywood: a second ad, “Check Out Girl,” also ran later in the game. That spot was directed by location manager and aspiring director Kristin Dehnert of Pacific Palisades, Calif.

Turns out the votes were so close -- separated by only a few hundred -- that Doritos decided to air the second most popular entry.

“The goal of this program was to give consumers an opportunity to express themselves and showing both of these ads showcases the enormous talent that stepped up for Doritos,” Ann Mukherjee, vice president of marketing for Frito-Lay, Doritos’ parent company, said in a statement.

The company will now air all five finalists in a national campaign through March.

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Dolphins owner H. Wayne Huizenga put a happy face on his team’s trip to London to play the New York Giants on Oct. 28, for the first regular season game outside of North America.

Acknowledging some Dolphins fans will be upset, Huizenga said fans need to look at the “bigger picture.”

“It’s something that in order to keep the league as strong and vibrant as it is this is something we happen to have to do,” Huizenga said.

The team will not charge Dolphins fans for the lost home game and is discussing how else to accommodate them. The team will also put together travel packages to try to ensure a large gathering of Dolphins fans at Wembley Stadium.

And Huizenga says he’s willing to take a financial hit, by giving up a home game. He said the team is in discussions with the NFL about how to compensate the Dolphins for losing out on ticket, concession and parking revenue they would have earned from the game at Dolphin Stadium.

“We’re still discussing that with the league, I think the concept is that whatever the average of our games are for the year, they’ll make us whole on the average,” Huizenga said. “Obviously that means we go in the hole on this game. That’s OK, if it serves a bigger purpose, we’re willing to do that.”

In 2005, the Arizona Cardinals and San Francisco 49ers played a regular season game in Mexico City.

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