Capitalizing on Chompionship Fever
Sun Sports is capitalizing on a popular marketing campaign.
The regional sports network handed out what it thought were some clever T-shirts at a taping at the Fox Sports Grill in Scottsdale, Ariz., the day before the BCS National Championship Game in Glendale, Ariz. The Gator blue T-shirts read "On the 8th Day, the Desert Turned to Swamp."
The Gators beat Ohio State the next day and the T-shirt became a coveted item. The shirt is now for sale for a limited time at GatorZone.com (at the moment, sizes are limited to 3X for $22.95) and retailers including Gatormania, Gator Fever, the Florida Book Store all in Gainesville; Heads and Tails in Tampa; and Gator Haven in St. Petersburg.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
