Sun Sports is capitalizing on a popular marketing campaign.

The regional sports network handed out what it thought were some clever T-shirts at a taping at the Fox Sports Grill in Scottsdale, Ariz., the day before the BCS National Championship Game in Glendale, Ariz. The Gator blue T-shirts read "On the 8th Day, the Desert Turned to Swamp."

The Gators beat Ohio State the next day and the T-shirt became a coveted item. The shirt is now for sale for a limited time at GatorZone.com (at the moment, sizes are limited to 3X for $22.95) and retailers including Gatormania, Gator Fever, the Florida Book Store all in Gainesville; Heads and Tails in Tampa; and Gator Haven in St. Petersburg.