Heat Center Shaquille O'Neal has made fighting childhood obesity one of his causes. That's why he's signed on to become the official spokesman of Mighty Milk Nutritional Drink.

The drink, made by CytoSport, includes vitamins and minerals to help balance kids' diets. But it comes in kid-friendly flavors including Chocolate Shake, Cookies’ n Cream and Root Beer Float.

O'Neal, already known for his superlatives such as "Most Dominant Ever" and nicknames including the Big Aristotle, will be known as the Mighty Milk Mighty Man.

“CytoSport and I will get the message out to kids, parents, schools and other guiding forces in kids’ lives and help educate them about living a healthier lifestyle, such as eating well-balanced meals, exercising often, and about nutrition," O'Neal said in a statement. "Together, with a well-balanced diet and regular physical activity, Mighty Milk can help ensure that kids get the nutrition and energy they need.”

O'Neal pointed out that when he was a kid, children spent more time playing sports and less time doing sedentary activities, such as sitting in front of computer or playing video games.

"In addition, we didn’t have jumbo meals, the super-sized sandwiches or the amount of candy and chips that are available today," O'Neal said. "We need to educate parents and teachers so they make the correct purchasing decisions."

The partnership will include an advertising and marketing campaign and an essay contest, the company said.