Refrigerators, celebrity navigation and jeans
From the but do you really need that department: An eBay auction is underway through March 12 for a refrigerator from Indesit, the European appliance manufacturer, with a picture of a tennis racquet on the front and autographed by Roger Federer. Proceeds will benefit the Roger Federer Foundation. Bids are in euros.
VOICEOVER
Customizing isn’t just for your cell phone ringtone anymore: TomTom, the portable navigation device that helps guide you to your destination, announced this week that you can now be guided by Boston Red Sox pitcher Curt Schilling for $12.95. Instead of “You have reached your destination,” Schilling will say “You’re almost home! Slide! Slide!” TomTom’s 70 preloaded voices in 36 languages include Burt Reynolds, Dennis Hopper and Mr. T.
IT'S THE JEANS
Wrangler, which already has Dale Earnhardt Jr. as an endorser, has added another American icon, Green Bay Packers quarterback Brett Favre. Favre will serve as spokesman for the fall marketing campaign of the Wrangler Five Star Premium Denim line. “Whether I’m on the lake with my friends or at home with family, when I’m not on the field I want to be comfortable,” Favre said in a company release. “Wrangler jeans are a perfect fit for my lifestyle. I’ve always loved the brand and what it stands for, and now I’m honored to be a part of the Wrangler legacy.”


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Comments
As long as these dudes don't wear Calvins, my old vission of Brooke Shields is secure.
Posted by: Cinema Dave | March 1, 2007 8:54 AM
A tennis player autographing a refrigerator....what a hoot. People are just crazy about celebrity endorsed products. I enjoy these kinds of brief posts with links to the articles and would like to see more as they relate to the stranger side of sports business. thanks!
Michael Garrett
Posted by: Michael Garrett | March 1, 2007 8:02 AM