Refrigerators, celebrity navigation and jeans
From the but do you really need that department: An eBay auction is underway through March 12 for a refrigerator from Indesit, the European appliance manufacturer, with a picture of a tennis racquet on the front and autographed by Roger Federer. Proceeds will benefit the Roger Federer Foundation. Bids are in euros.
VOICEOVER
Customizing isn’t just for your cell phone ringtone anymore: TomTom, the portable navigation device that helps guide you to your destination, announced this week that you can now be guided by Boston Red Sox pitcher Curt Schilling for $12.95. Instead of “You have reached your destination,” Schilling will say “You’re almost home! Slide! Slide!” TomTom’s 70 preloaded voices in 36 languages include Burt Reynolds, Dennis Hopper and Mr. T.
IT'S THE JEANS
Wrangler, which already has Dale Earnhardt Jr. as an endorser, has added another American icon, Green Bay Packers quarterback Brett Favre. Favre will serve as spokesman for the fall marketing campaign of the Wrangler Five Star Premium Denim line. “Whether I’m on the lake with my friends or at home with family, when I’m not on the field I want to be comfortable,” Favre said in a company release. “Wrangler jeans are a perfect fit for my lifestyle. I’ve always loved the brand and what it stands for, and now I’m honored to be a part of the Wrangler legacy.”
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
