Converse held a party in Las Vegas Thursday night to introduce Heat guard Dwyane Wade’s third signature shoe, the Wade 2.0, and his brand new apparel line. Like everything associated with Wade, there’s a story, an intricate attention to detail.

The line, which is Converse’s first for an athlete, is a reflection of Wade and his personality, his commitment to performance and style, said Dave McTague, Converse’s president of apparel.

“Dwyane is such a significant young man, we felt this would be a wonderful opportunity for both of us,” McTague said. “Starting out with the initial launch, we wanted to have the consumer feel close to Dwyane personally … We want this product to touch the consumer and work as hard for them as he does for his team.”

So, the company examined “performance based fabrics,” McTague said, and worked to incorporate Wade’s No. 3 into every aspect of every item. “His number 3 is a very significant number for him. Every single item has three specific fabrics, is made in three different specific countries in three different factories.”

The products are made in manufacturing plants in Thailand, Mexico and China. They include items made of fine-combed cotton with woven labels and custom screened logos.

“We’ve worked very hard on it down to the zipper detail,” McTague said.

The line includes caps for $25; T-shirts that run $25 to $35; shorts for $45 to $60; backpacks for $55; and fleece jackets for $85. They will be available in stores such as Foot Locker and Champs and Macy’s Florida. The retail line hits stores March 3 -- that’s 3/3.

The Wade 2.0 is vastly different from his earlier shoes, but it reflects what’s important to Wade: it features a rose and thorn pattern to reflect “his fierceness on the court meets the beauty of his game,” according to a Converse press release. An embossed “Z” is for his son Zaire. There’s also a repeating “W” pattern for Wade, of course, and a leather patch behind the tongue with Wade’s signature. He’ll wear the white, navy and crimson one during the All-Star Game Sunday; we’ll see the black, white and red version on the court this season. The shoe will also be available 3/3 for $100.

Converse and Wade aren’t stopping with athletic apparel. They are planning to move into “lifestyle” or off-the-court wear in the fall. An off the court shoe is to debut this summer.