It’s just too ironic that weeks after Tim Hardaway’s anti-gay comments in response to questions about retired NBA center John Amaechi announcing he is gay, Amaechi has a new endorsement deal with a company that sells men’s grooming products. After all, Hardaway lost his endorsement of … men’s grooming products, in the wake of his comments.

Hardaway, who said among other things that he wouldn’t have tolerated a gay teammate and “I hate gay people,” subsequently apologized. But not before Bald Guyz, a New Jersey company that makes grooming products for bald men, dropped Hardaway as an endorser. “Bald Guyz, like baldness, does not discriminate based on lifestyle choice, color, education, financial resources, religion, physical capabilities or in any other way,” Bald Guyz founder Howard Brauner said in a statement at the time.

Today, HeadBlade, which also sells men’s grooming products, is announcing that it has signed Amaechi as an endorser.