Huizenga on Dolphin Stadium
In a wide-ranging interview with reporters, including Dolphins beat writer Alex Marvez, at the NFL owners meeting in Arizona this week, Dolphins owner H. Wayne Huizenga spoke about renovations to Dolphin Stadium and the reasons for raising some club seat prices more than 200 percent.
Huizenga said he hopes renovations of the ground and club levels will be completed by September. You can view images, including time-lapse video of the construction, at the Dolphin Stadium website.
“The plaza level is going to be pretty neat. That big overhang was created, now you have a lot of shade, a lot of things out there,” Huizenga said. “We decided it’s going to open up four hours before games. That will replace a lot of tailgating. People can still tailgate if they want, but there’ll be a lot more things to do and a good place to do it.”

The $250 million renovation already includes vastly widened concourses on the stadium’s north and south sides. Bars, lounges and other amenities will be added.
“We’re putting in bathrooms on both sides of the main entranceway on both sides of the building, so four new bathrooms going in there. There will be bathrooms outside for the first time,” Huizenga said. “What we used to refer to as Sportstown will be a much bigger, better, nicer out there. Hopefully most of that stuff gets done by September.”
The improvements are part of what drove the team’s decision to increase club seat prices. Club seat holders who have held 10-year contracts that expired after last season, are seeing significant increases. For some, prices of $187 a game are rising to $500 a game, and some club seat holders are not renewing.
But Huizenga said club seat holders were given a break because their prices rose only marginally through the first 20 years at the stadium and he hopes the new amenities and the creation of a special club will convince them to renew.
“What we’re going to deliver is a whole new club (level),” Huizenga said. “The experience is going to be 1,000 percent better than what it was before. We’re pretty excited about the club level. We want people to really get focused on it.”
Huizenga pointed to the Heat, where bigger spenders have access to exclusive clubs, such as the Flagship Lounges, at AmericanAirlines Arena. He said club level ticket-holders will become part of an exclusive “club.”
“And when they go there, they’re treated like you are at a golf club. You’re a member of the golf club, you get to do certain things,” Huizenga said. “Once people see what we’re going to deliver, I think a lot of the people who had decided, ‘Maybe I won’t re-sign,’ after they see that they’re going to say ‘Yeah, OK, I’m back.’ That’s my opinion.
“They are going to have to pay for the experience, but the experience is going to be world class. I mean, it’s going to be first class. And when you go there, it’s like going to Augusta (National). It’s something special to be in there.”
Huizenga also reopened the idea of selling naming rights to the stadium or sections of the venue.
“You can see the stadium construction going on. Now it’s time for us to see what the market is,” Huizenga said. “There are different schools of thought. You either name the whole building or different parts. We’ll just explore both alternatives.”




Comments
I am glad the stadium is getting a renovation. I surely hope the fans that come there really have a great time. I will not be able to see it because I have been served a lifetime ban from the stadium imposed by G. Eric Knowles. I know what I did was wrong four years ago. Just let me enjoy the stadium once before I die. Thank you very much!
Posted by: J. C. C. | November 12, 2007 5:13 PM
HI. HOPE YOU CAN HELP. WE ARE A GROUP OF 11 FRIEND GOING TO THE STADIUM ON SEPT. 23/07 TO WATCH DE THE MARLINS VS.METS. WE ARE TRYING TO GET SEAT AWAY FROM THE SUN !(INTO THE SHADE). WHICH SECTIONS ARE BETTER FOR NOT TAKING THE SUN DIRECTLY UPON US?
Posted by: hector gonzalez | September 11, 2007 4:51 PM
There are 3 reasons that the stadium is NEVER packed to full capacity at home games. 1) The stadium does not give us a true homefield advantage as the seats sit too far away from the field!!! the stadium needs to be constructed like the Seahawks Stadium where you sit on top of the action 2) The high humidity for 1:00 p.m. games. People don't like to sit and bake for over 3 hours in the stifling heat. 3) Our Dolphins have been teases for a lot of years now. Fans get their hopes up high only to be completely disappointed with our teams failures (no playoffs in 5 years).
Posted by: Kevin | April 1, 2007 8:12 AM
Stop the whining people. These are club seats. When I lived in South Florida and I had season tickets I sat in the upper endzone and I thought the seats were great. Go sit there if you don't like paying club prices...I mean come on...season tickets for the Dolphins are cheap compared to other NFL teams (pro sports teams for that matter). Having said that I will agree that the team needs to win...and win now I might add.
Posted by: Mike | March 31, 2007 12:39 PM
Like Augusta National! Has he lost his mind? It's a fricking football game, not the Opera! The "experience" would be a whole lot better to make the damn playoffs not have 200 choices of wine. My section 121 seats have incresed in price 40% over the last 2 years and gotten us a 15-17 record. He thinks that the "improvements" will replace "a lot of tailgating".....sure, I can't wait to spend $6.50/beer instead of $5.00/six pack and $8.50/burger instead of $7.00/Delmonico. You can read betwwen the lines that evetually tailgating will be banned as it was for the SB....not for secxurity but for $.
Posted by: Bob | March 31, 2007 7:58 AM
This is exactly the reason why I didn't renew my seats after being a club level season ticket holder for over 18 years. Wayne can take his stadium and stick it right up his @SS. He acts like everyone is Florida is rick making 250K a year. Direct TV and the NFL package, here I come.
Posted by: Steve | March 30, 2007 8:21 AM
Wow...treated like you are at a "golf club" and only $500 a seat, what a bargain. I guess the game will eventually be a members only event, a very "special" members only event and next will be pay-for-view for anyone else who would like the opportunity to watch millionaires play a game owned and controlled by billionaires.
Posted by: Michael Garrett | March 29, 2007 8:15 PM