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NCAA Tournament Tidbits

With the final hours ticking down to Thursday afternoon’s start of the NCAA tournament, March Madness fans have been putting the finishing touches on their brackets, printing them out or copying them and submitting them to their pool managers.

Fort Lauderdale-based CBS SportsLine is, for the second consecutive year, offering for free its March Madness On Demand streaming of the tournament’s first 56 out of market games online. Last year, 1.3 million people signed up for the service, visiting more than 5 million times, company officials say.

This year, the video screen is 50 percent larger and the service is offering Westwood One radio game broadcasts, including the local, in-market games for which video is unavailable. Back will also be the company’s “Boss button,” which when pushed mutes the audio and brings up a generic spreadsheet to fool bosses who might be walking by while games are being viewed.

VIP access, which guarantees faster entry into the service, is no longer available for this year's tournament, but fans can still sign up for general admission access.

Meanwhile, some might argue that his broadcasts of tournament games are enough, but Dick Vitale is partnering with NCAA sponsor DiGiorno pizza so that fans can send personalized email and phone call messages from Dickie V. The technology allows fans to customize items in the message from the recipient’s name, profession, and favorite college to the sender’s relationship to the recipient. Plenty of Bay-bee’s to go around.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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