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Of Trademarks, Ads and Promotions
Apparently tired of corporations that are not NFL sponsors capitalizing on the Super Bowl, the NFL has taken steps to trademark the expression “the Big Game.” Stanford and Cal, however, don’t look too kindly on the idea: that’s the name of their annual football matchup.
MORE WADE
Heat guard Dwyane Wade may be on the bench with a dislocated shoulder, but his apparel line and newest shoe, the Wade 2.0, hit stores on Saturday. Converse debuted the latest ad, called “ALL IN,” on Thursday. It features Wade playing basketball alongside other players – kids to adults -- backed by music by Miami rap artist Rick Ross.
MVP STEP STOOL
The Lowell (Mass.) Spinners, the Boston Red Sox Class A affiliate who once gave out a Jack Kerouac bobblehead doll, continue their tradition of offbeat giveaways with a step stool featuring an image of St. Louis Cardinals shortstop and World Series MVP David Eckstein, who is listed in the Cardinals' media guide as 5 foot 7. Eckstein began his baseball career with the Spinners in 1997. The giveaway is scheduled on July 20.
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Posted by: shirley | November 6, 2007 7:34 PM
Just the idea that you can claim to own an expression via trademark I find absurd. What else can we possibly trademark, a particular walk or maybe a certain facial expression. This is just crazy! Threepeat indeed!
michael Garrett
Posted by: michael Garrett | March 3, 2007 4:48 PM