Sharapova Style
Maria Sharapova may be all about tennis, but her off court business continues to boom.
She'll shoot her newest ad for Canon in Miami after the Sony Ericsson Open tournament wraps up April 1. All of the Canon ads featuring Sharapova have been shot in Miami.
And she's been helping to design a new Maria signature raquet bag as part of the lifetime endorsement deal she signed with Prince last year.
"I feel like a lot of the tennis bags are very traditional and they all seem to look alike," Sharapova said Wednesday at the Sony Ericsson Open on Key Biscayne. "So when I was meeting with Prince, I was like I'd love to do something different. I'd like to put something into the design of the bag. So we kind of spiced it up a little bit. I love pink, of course. That's going to be the color of it and we used some different materials, part of it is velour."
The bag isn't ready for release but Sharapova said she hopes it will be in the coming weeks. 
Sharapova, who appears in April's edition of Vogue, said she's learned a lot about the business world as a result of her numerous endorsement deals and she's interested in becoming more involved with fashion design. On Wednesday, the Nike endorser was wearing a pair of Converse All-Stars with the words "Love" and "Hate" across the toes. Well, Converse is owned by Nike, and on her Web site, Sharapova called the shoes "another really weird Maria must-have."
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.