The Business & Pleasure of Sports



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UM & Dolphin Stadium; More vitaminwater


Dolphin Stadium was all decked out to welcome a group of University of Miami students and administrators this morning: Hurricane flags flew from atop the four corners of the stadium and welcome messages and Hurricanes football game footage played on the giant high definition scoreboards.

According to UM officials, some students expressed interest in visiting the Miami Gardens stadium since the school is contemplating moving its football games from the Orange Bowl stadium to Dolphin Stadium. UM officials said they were happy to oblige with a tour since they want student input as the school makes its decision about a move.

University officials are reviewing proposals from the city of Miami to renovate the Orange Bowl, which do not require a contribution from UM, but the school would need to pay the city more of what it earns at the stadium. No decision has been made, a UM spokeswoman said.

UM's lease at the OB expires after the 2009 football season.

VITAMINWATER

Vitaminwater is getting even more mileage from that $100,000 fine the NFL imposed on Chicago Bears linebacker Brian Urlacher for wearing a hat with a vitaminwater logo on it during media day at Super Bowl XLI.

The Glaceau brand drink is not an NFL sponsor – which was the reason for the fine – but it’s getting more publicity than it might as a league sponsor. This time, the hat Urlacher wore was won in a Chicago radio contest, and is now for sale on eBay. As of this writing the bid is up to $15,000.

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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