More Dolphins in London
Preparations for the NFL's first regular season game outside North America are in full swing:
The NFL has reportedly hired a marketing partner for the Oct. 28 game between the Dolphins and New York Giants. Fins TV is providing video content for the NFL's London Web site and the league is cracking down on eBay ticket resales.
According to Brand Republic, the NFL has hired Prism, a sponsorship firm, to help market the game.
From the Brand Republic report:
Alistair Kirkwood, NFL UK managing director, said: "To put on a professional game of this stature requires a number of experienced partners and we are pleased to conclude an agreement with Prism. Their extensive knowledge of the sponsorship marketing industry will help us as we pull together all the assets that will make this event a truly memorable occasion."
Brian Greenwood, UK chief executive for Prism, said: "Now that the Mayor of London has thrown his full support behind the game, sponsors will have a myriad of exciting activities to become involved and fully leverage this great opportunity.
"While ticket sales, TV coverage and professional management of the game are all important factors that will contribute to the success of this unique event, it is ultimately the NFL UK activities developed from this game with UK fans that will mark its definitive success."
Meanwhile, according to nfllondon2007.com, Fins TV will be available on its and the nfluk.com Web sites. Fins TV will share shows featuring interviews with Dolphins and programming promoting the Oct. 28 game.
The nfllondon2007 site is also reporting that the league is trying to ensure Wembley Stadium is filled with real fans of the NFL and closely approximates the feel of a game in the U.S. With the first batch of 40,000 tickets selling out in 90 minutes earlier this month to U.K. and European fans, who had been randomly selected after expressing their interest in tickets online, I thought I'd find tickets for resale on eBay.com and other auction Web sites. But the league is cracking down on resales.
According to the site:
“We set up the pre-registration in February, the random lottery, and the passcode system to try to ensure that this was a secure sale that stopped tickets being re-sold through the secondary market,” said NFL UK Managing Director Alistair Kirkwood.
“Clearly some people have slipped through the net, but we have a system in place to ensure that they will not be able to benefit from selling on tickets to our game at a vastly inflated price. The Ticketmaster purchase terms and conditions clearly state that tickets cannot be resold, and we are within our rights to withdraw all these tickets and reissue them at a later date.”
Therefore, all people who have attempted to sell tickets on eBay have had their tickets withdrawn from sale, and those seats will be resold in a future ticket sales period.
Although the illegal eBay sellers will be reimbursed for their ticket purchases, they will be removed from the ticket registry of interest, and will not be eligible to buy more tickets for this game in the second batch of sales that will take place in June.
I found only two entries on eBay, where one Dolphins season ticket-holder, who is eligible to buy tickets through the Dolphins, is offering the right to purchase two tickets to the London game and promising to sell the tickets at face value.POSTED IN: None