The Business & Pleasure of Sports



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Heat Gear Sale; Do-nuts, Do-nuts, Do-nuts


Wondering what the Heat will do with all that White Hot merchandise it stocked for the 2007 playoffs? The team is thanking its fans with a fan appreciation sale on Thursday.

Regularly priced merchandise will be 50 percent off at the Miami Hoops Gear store at AmericanAirlines Arena from 10 a.m. to 4 p.m. Parking is free. Heat season ticket holders can also receive a free gift with their purchases, but they need to show their season ticket holder keychain tags.

Season ticket sales representatives will also be on hand for those interested in buying 2007-08 season tickets.

DO-NUTS

The Marlins’ hot bats have sent fans to Dunkin’ Donuts for free donuts and a medium coffee six times during the first month of the baseball season.

Anytime the Marlins score at least six runs at home, fans can turn in their ticket stubs for two donuts and a medium coffee within 24 hours at Dunkin’ Donuts locations in Broward, Palm Beach and Miami-Dade counties and on the Treasure Coast.

While that amounts to 134,568 donuts and 67,284 cups of coffee – if every ticket stub were turned in - the number is probably closer to 53,040 donuts and 26,520 cups of coffee. Dunkin’ Donuts officials don’t know the redemption number precisely, but estimated that an average of 20 to 30 tickets are redeemed at participating locations among the 221 in the region. Since not all are participating, I used an average of 20 tickets to be on the conservative side.

The Marlins scored at least six runs 21 times last season. This season they’re already on a pace to reach that milestone 35 times.

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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