It might not meet a precise definition of sports business, but with Puma underwriting artist Federico Uribe’s “Human Nature” art installation, it qualifies in my book.

Uribe, who hails from Colombia, but lives in Miami Beach, has created a whole jungle from Puma shoes and shoelaces that have been stitched and melded together. It’s fascinating: colorful and detailed birds, insects, frogs, trees, a giraffe, a zebra, an elephant, an ostrich, a crocodile, a gorilla, a chimpanzee, and yes, even a puma. It’s described as “a jungle with predatory life size animals in action and surrounded by a forest built out of Puma footwear.” Catch a glimpse of the installation by clicking “installations” under “portfolio” at Uribe’s Web site.

The exhibit runs through Aug. 18 at the Chelsea Art Museum in New York.