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Dolphins Email Snafu


A Dolphins season ticket sales representative managed to anger season ticket-holders Thursday by sending a mass email asking whether they planned to renew for the 2007 season, but failing to address the email individually or to blind-copy recipients.

The message arrived with hundreds of season ticket-holders email addresses – I lost count, but one recipient put the number at 380 – appearing in the “To” field. That means everyone on the list could view the others’ addresses and potentially subjecting them to spam and unwanted solicitations.

A few of the recipients fired back complaints to the sales rep calling the mass email with addresses exposed a “breach of confidence.” Among the complaints:

“IN THE FUTURE I EXPECT THE MIAMI DOLPHINS TO PROTECT THE EMAIL ADDRESSES OF ITS CUSTOMER BASE AND NOT SEND A MESSAGE WHERE EMAIL ADDRESSES CAN BE SEEN BY ALL!”

“…what is not permissible is that my e-mail went out along with over 380 other peoples. This action is in conflict with your Privacy Statement.”

And this one, in which the recipient is upset about the ticket price increase, is already receiving “solicitations from sellers on E-Bay peddling all sorts of Miami Dolphins paraphernalia” and accusing the ticket rep of being a Nick Saban “holdover”:

“I own my own company and handle the marketing. This is absolutely not acceptable. My email is my livelihood. We are all at risk of being added to spam lists, viruses, and unsolicited advertising. I was unhappy with the rate increases but this is the icing on the cake.”

The sales rep sent out an apology – this time with the addresses concealed -- that read:

“Earlier today I sent you an email with an offer from the Miami Dolphins. By mistake, I did not blind copy the distribution list. I respect your privacy and I am truly sorry for any inconvenience that this mistake may have caused.”

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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