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Dolphins Email Snafu
A Dolphins season ticket sales representative managed to anger season ticket-holders Thursday by sending a mass email asking whether they planned to renew for the 2007 season, but failing to address the email individually or to blind-copy recipients.
The message arrived with hundreds of season ticket-holders email addresses – I lost count, but one recipient put the number at 380 – appearing in the “To” field. That means everyone on the list could view the others’ addresses and potentially subjecting them to spam and unwanted solicitations.
A few of the recipients fired back complaints to the sales rep calling the mass email with addresses exposed a “breach of confidence.” Among the complaints:
“IN THE FUTURE I EXPECT THE MIAMI DOLPHINS TO PROTECT THE EMAIL ADDRESSES OF ITS CUSTOMER BASE AND NOT SEND A MESSAGE WHERE EMAIL ADDRESSES CAN BE SEEN BY ALL!”
“…what is not permissible is that my e-mail went out along with over 380 other peoples. This action is in conflict with your Privacy Statement.”
And this one, in which the recipient is upset about the ticket price increase, is already receiving “solicitations from sellers on E-Bay peddling all sorts of Miami Dolphins paraphernalia” and accusing the ticket rep of being a Nick Saban “holdover”:
“I own my own company and handle the marketing. This is absolutely not acceptable. My email is my livelihood. We are all at risk of being added to spam lists, viruses, and unsolicited advertising. I was unhappy with the rate increases but this is the icing on the cake.”
The sales rep sent out an apology – this time with the addresses concealed -- that read:
“Earlier today I sent you an email with an offer from the Miami Dolphins. By mistake, I did not blind copy the distribution list. I respect your privacy and I am truly sorry for any inconvenience that this mistake may have caused.”
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Posted by: Jim Earle | June 24, 2007 5:28 PM
While this might be an inconvenience for some of these e-mail recipients, it's an honest mistake.
Plenty of press has already been given to the fact that prices were fixed at a certain level for many years and now need to be adjusted. If the prices had increased yearly these folks would have had to complain about ten times as much. So think how much time this has saved them!
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Why am I writing this? Well there is some things the Miami Dolphins did good this week :)
Posted by: Cinema Dave | June 22, 2007 3:41 PM
what you forgot to mention is that some of those people in those emails were former tickets holders. they gave back their seats to the crazy prices, and now the dolphins wanted to talk to them. my brother was one of those people and he has been waiting since february to speak to someone. a little too late.
Posted by: teri | June 22, 2007 2:42 PM
My god almighty, don't people have something better to worry about than this? Innocent mistake by junior employee and you guys have your hands out looking for a free jersey or something.
Get a life you complainers.
Posted by: Jack from Fort Lauderdale | June 22, 2007 2:38 PM
Honest mistake or not, this is a breach of privacy and management should make amends. Heads have rolled for less...
Posted by: John in Orlando | June 22, 2007 12:10 PM
Sarah,
I'm glad you picked up this item for your blog.
I am actually one of these 380 receipients and I responded back to the rep (and blind copied the other 380 people). I think I actually got this "furor" started.
I was less concerned about my email address being published than voicing my opinion that they were out of their mind to double the price of my season tickets and expect me to blindly renew!
I feel bad for the ticket guy who was probably trying to do a good job and made a mistake.
Posted by: Robert | June 22, 2007 12:09 PM
Wow...It's understandable how that snafu could happen, but it's still inexcusable. Especially when you consider that, as season ticket-holders, these people are obviously financially comfortable, making them particularly enticing to spammers, scammers and hackers.
The Fins should offer them some freebies or something as a show of goodwill.
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Posted by: pe323 | June 22, 2007 6:19 AM
When did this happen? They did not get me..!!!!
Let's hope they keep credit cards secret!
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