Kobe Bryant’s jersey was the most popular in the NBA this season based on sales at the NBA Store in Manhattan and at NBAStore.com, the NBA announced today.

Heat guard Dwyane Wade maintained the No. 2 spot he held earlier this year, followed by the Cleveland Cavaliers’ LeBron James. Bryant, who changed his jersey number from 8 to 24 this year, also holds the top spot in China.

Heat merchandise remains the second most popular, behind only the Los Angeles Lakers and ahead of the New York Knicks. Chicago Bulls’ gear is fourth, followed by the Cavaliers in fifth place. The San Antonio Spurs, who are leading the Cavaliers 2-0 in the Finals, rank ninth.

The NBA also reported the Cavaliers 2007 Eastern Conference Championship locker room T-shirt set an all-time sales record for conference championship gear and that James has had the most popular jersey during the playoffs.

Here’s the list of the 15 top-selling jerseys:

1. Kobe Bryant – Los Angeles Lakers
2. Dwyane Wade – Miami Heat
3. LeBron James – Cleveland Cavaliers
4. Allen Iverson – Denver Nuggets
5. Steve Nash – Phoenix Suns
6. Carmelo Anthony – Denver Nuggets
7. Stephon Marbury – New York Knicks
8. Dirk Nowitzki – Dallas Mavericks
9. Gilbert Arenas – Washington Wizards
10. Vince Carter – New Jersey Nets
11. Tracy McGrady – Houston Rockets
12. Shaquille O’Neal – Miami Heat
13. Paul Pierce – Boston Celtics
14. Ben Wallace – Chicago Bulls
15. Tim Duncan – San Antonio