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Marketing Boobie; Finals in 3D HD

Cavaliers rookie Daniel Gibson, who scored 31 points in Saturday’s Eastern Conference Finals Game 6 win over the Detroit Pistons that sent the Cavs to the Finals, has his own T-shirt to mark the accomplishment.

Adidas’ “Shoot, Boobie, Shoot” T-shirts are for sale online at NBAStore.com for $19.99. Boobie is Gibson’s childhood nickname.

HD AND 3D

The Cavaliers have been opening up Quicken Loans Arena to fans for watch parties throughout this year's playoffs. On Sunday, fans who want to watch Game 2 of the NBA Finals between the Cavs and San Antonio Spurs will be treated to a new type of viewing experience: they'll get to watch the game in 3D High Definition.

Through a partnership of the Cavs, NBA and Pace, a company that specializes in digital 3D, the game will be shown on four screens each measuring 40 feet by 23 feet that will be set up in the Cleveland arena. Fans who attend the free watch party to see the 9 p.m. game will receive special 3D viewing glasses.

The NBA debuted 3D HD viewing during NBA All-Star Weekend in Las Vegas in February, for watch parties, but on a more limited, invitation-only basis.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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