Carl Edwards is scheduled to drive his No. 99 Ford this weekend in the Lenox Industrial Tools 300 at New Hampshire International Speedway, but it will bear the Boston Red Sox name on its hood, thanks to Fenway Sports Group's partnership with Roush Racing.

The car will also have a paint scheme that includes baseball stitching and the Red Sox socks logo. The Red Sox will also celebrate NASCAR at Fenway Park at Friday night's Sox-Texas Rangers game. Cars will be displayed at the ballpark and Roush drivers will take part in a pregame ceremony.

The weekend festivities are the largest since Fenway Sports Group announced in February that it was buying 50 percent of Roush Racing and forming Roush Fenway Racing. FSG is a subsidiary of New England Sports Ventures, which includes the Red Sox, Fenway Park and New England Sports Network.

Red Sox owner John Henry is a huge NASCAR fan who recognized the value of teaming with one of the country's fastest-growing and most sponsorship savvy sports.