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Nike on Vick


In the wake of Michael Vick’s indictment on federal dogfighting charges, Nike decided today to hold off on releasing the Atlanta Falcon quarterback’s fifth signature shoe.

The Zoom Vick V was scheduled to hit retail next month.

Nike issued the following statement:

"Nike is concerned by the serious and highly disturbing allegations made against Michael Vick and we consider any cruelty to animals inhumane and abhorrent. We do believe that Michael Vick should be afforded the same due process as any citizen; therefore, we have not terminated our relationship. We have however made the decision to suspend the release of the Zoom Vick V and related marketing communications. Nike will continue to monitor the situation closely and have no further comment at this time."

But Nike’s actions weren’t strong enough, according to the Humane Society of the United States, which released its own statement this afternoon.

“For a company that claims to be a responsible corporate citizen, Nike has not gone far enough by merely suspending the launch of a new athletic shoe named for Michael Vick. The athletic apparel company needs to go further and halt sales of clothing that calls Vick ‘a hero,’” a release from the Humane Society says.

“Michael Vick is no hero. A string of dead, wounded and suffering animals has been left along the Eastern Seaboard as a consequence of this dogfighting ring. Federal authorities have charged Vick with felony offenses. This is no moment to tell America’s youth to look up to such a man,” Humane Society President and CEO Wayne Pacelle said in a statement.

The Humane Society is also urging NFL Commissioner Roger Goodell, who has said the case should be allowed to make its way through the court system, to suspend Vick.

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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