Nike on Vick
In the wake of Michael Vick’s indictment on federal dogfighting charges, Nike decided today to hold off on releasing the Atlanta Falcon quarterback’s fifth signature shoe.
The Zoom Vick V was scheduled to hit retail next month.
Nike issued the following statement:
"Nike is concerned by the serious and highly disturbing allegations made against Michael Vick and we consider any cruelty to animals inhumane and abhorrent. We do believe that Michael Vick should be afforded the same due process as any citizen; therefore, we have not terminated our relationship. We have however made the decision to suspend the release of the Zoom Vick V and related marketing communications. Nike will continue to monitor the situation closely and have no further comment at this time."
But Nike’s actions weren’t strong enough, according to the Humane Society of the United States, which released its own statement this afternoon.
“For a company that claims to be a responsible corporate citizen, Nike has not gone far enough by merely suspending the launch of a new athletic shoe named for Michael Vick. The athletic apparel company needs to go further and halt sales of clothing that calls Vick ‘a hero,’” a release from the Humane Society says.
“Michael Vick is no hero. A string of dead, wounded and suffering animals has been left along the Eastern Seaboard as a consequence of this dogfighting ring. Federal authorities have charged Vick with felony offenses. This is no moment to tell America’s youth to look up to such a man,” Humane Society President and CEO Wayne Pacelle said in a statement.
The Humane Society is also urging NFL Commissioner Roger Goodell, who has said the case should be allowed to make its way through the court system, to suspend Vick.




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Posted by: Nike SB | September 24, 2007 9:38 PM
Like I have said before along with many others. The american people love their pets more than they love football or nike. I have three teenage boys who were sickened by the michael vick Indicement. and also puzzled as to why nike did not pull michael vicks products. As a mother of three boys I have givin nike alot of buisness over the years. this has come to a halt. my boys in complete support of this. anyone who reads the eighteen page indicement does not need to wait for a trial. There is too much competion out there for sports products for nike to make such a foolish decision. shame on nike . their name will be forever linked with the much dispised michael vick. bad p.r. move
Posted by: jennifer | July 27, 2007 2:40 PM
I urse everyone to BOYCOTT NIKE until they finally pull the plug ont hei endorsement deal with Vick!!!
Go to www.peta.org and find out when and how you can act in your area! PETA will boycott Niketown in Boston on July 30!!
Allow VIck his "due process"? He was the owner of the property where the dog fighting operation was found. If it were a house of prostitution would you feel differently? Well, it;s the same situation folks - only THESE victims are dogs and CANNOT SPEAK FOR THEMSELVES!!!
Posted by: ko | July 25, 2007 4:09 PM
I agree that these actions are absolutely reprehensible and morally corrupt, HOWEVER------ he is innocent until proven guilty. That is what our judicial system is based. I also believe that if he is found guilty he should get a heck of a lot more jail time than 6 years and EVERY endorsement he has should be pulled - NOT because he won't be able to produce for the endorser but because he is a dirt bag and should not be representing ANY company as a "HERO"
Posted by: Pookie | July 20, 2007 12:57 PM
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I enjoyed reading your blog and thought you might be interested in what we as a naming company think of Vick’s actions and the Nike brand reaction, as well as other topical naming and branding subjects.
If you’re interested, you may want to check out our blog: http://www.namedevelopment.com/blog.
Perhaps you’d find our blog of interest to your readers or may want to link back.
Thank you, Sarah, and continued success with your writing for The Business of Sports. It is a very interesting and well-written blog.
Posted by: Laura | July 20, 2007 10:31 AM
Regarding John's comment - it really has nothing to do with putting animal's rights above human rights. What Vick allegedly did is morally reprehensible and anyone with an ounce of decency should be completely disgusted by his cruelty. Honestly, do you want children to look up to a man who kills, tortures and sexually assaults dogs. Think about it, long and hard ... Vick gave up his rights to be considered "human" when he committed and condoned these despicable acts. Whether you like animals or not, you should find him morally repugnant.
Posted by: Stephanie | July 20, 2007 9:16 AM
If he is found guilty he should be banned and nike should pull the entire product line. For now he is still innocent, lets not forget the basic right of being innocent until found guilty by a court of law. Animal lovers are always willing to put an animal's mor rights than a human. I think Nike and the NFL are doing the right thing for now, which is waiting for the legal system to play out. Again, I think his career is over and rightfully so but he has the right for his day in court. Lets not forget the Duke players who's life were distroyed before the full facts came out...
Posted by: John | July 20, 2007 8:43 AM
Perhaps Michael Vick should be hosed down and electrocuted, then the Nike sneakers wouldn't be an issue, would they?
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