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Talalay: Huizenga the rock star

To watch fans approach Dolphins owner H. Wayne Huizenga on the club level at Dolphin Stadium before Sunday’s home opener against the Dallas Cowboys, you might have thought Zac Efron had entered the building.

They shook his hand. They thanked him for the fancy new amenities on the club level. They asked him to pose for photographs - which he did with a smile. Some even thanked him for his work with the team – this was before Sunday’s 37-20 loss to the Cowboys.

Asked whether he was concerned about turning away fans by increasing ticket prices on the club level, where fans whose club seat contracts expired last year were hit with a steep price hike -- some more than 200 percent, Huizenga explained the philosophy. Club seat members with long-term contracts had been given a break for several years, and then received only small increases, he said.

The price increase has helped the team overcome revenue losses from fans deciding not to renew, Huizenga said. But given fans’ reactions to the wide open concourses with plush seating, fancier food, and hundreds of flat screen TVs, he said the team probably should have given fans a chance to experience the club level before hitting them with the increase.

“We should have extended them a year,” Huizenga said.

While some club seats were empty for much of Sunday’s game, it’s hard to say if that means they went unsold. The concourses were buzzing with fans, many who watched the game on one of the TVs in air conditioned comfort.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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