Advertising at the Dolphins game in London
The Dolphins-New York Giants game at Wembley Stadium in London next Sunday, not only has a corporate title – the Bridgestone International Series – but it also will have an international feel: ads on the field.
Corporate sponsors’ names are not allowed on the field in NFL stadiums, but when the first regular season game to be held outside North America kicks off, company names will be visible. Bridgestone, Canon, Reebok, Chevrolet and Coors will appear on rotating signs on the field’s sidelines and in the endzones.
“Signage of this kind is commonplace throughout Europe,” said Mark Waller, NFL senior vice president of marketing and sales. “This will be one of the unique elements of staging the international games.”
Comments
These international games are sleezy, cheezy, and greazy. Stop them. Let your voice be heard.
www.NoGlobalNFL.com
Posted by: Wayne Haters | October 23, 2007 11:19 AM
So far the NFL has resisted, but with players in all major league sports demanding ever-higher salaries that push up costs, can advertising on everything in sight be far behind?
One day we may see football, baseball and basketball emulating the example of NASCAR.
Players will wear uniforms plastered with dozens of small corporate logos, from their caps or helmets to their socks.
In light of the way "sports" have actually become big business, it's surprising that scores are not posted on the stock exchange tapes. But maybe that, too, will come to pass.
Posted by: Tom Doran | October 22, 2007 10:57 AM