Drawing on its successful “Crash the Super Bowl” consumer-created Super Bowl ads this year, Doritos is asking the public for its help again for Super Bowl XLII.

This time, Doritos’ parent, Frito-Lay, is asking consumers to submit original music into a competition for a chance to have it turned into a music video to air during the first quarter of the game being played in Glendale, Ariz., on Feb. 3. The company is promising to devote 60 seconds of the year’s most expensive ad time specifically for the consumer song, which, according to USA Today, does not have to be about a Frito-Lay product.

Consumers can begin submitting their entries on Oct. 25 at snackstrongproductions.com.

Hoping to capitalize on the popularity of sites with user generated content, such as YouTube, several companies and the NFL asked consumers to submit ideas – and in the case of Doritos, their own video which was aired as is – for advertising to run during Super Bowl XLI.