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Panthers sign Ticketmaster for ticket resales
The Panthers have made it easier for fans to unload tickets they can’t use.
The team and its parent company, Sunrise Sports & Entertainment, announced this week that Ticketmaster will continue to handle the team’s ticketing and will also be its exclusive resale provider. Ticketmaster is handling the Panthers TicketExchange, which allows fans to post tickets they can’t use on the team’s Web site.
“We want to ensure that our fans have the best event experience possible and this includes providing them with an authorized site to buy and resell tickets and avoid potentially fraudulent online resellers,” Chad Johnson, Sunrise Sports & Entertainment senior vice president, sales & marketing, said in a statement.
Ticketmaster also handles the Heat’s and Dolphins' TicketExchange. Teams have been embracing ticket re-selling on their Web sites in part because they hope it will encourage more fans to become season ticket holders if they know they have a method to recoup costs for games they cannot attend.
Comments
If you want the fans to have a great experience, have the players play the entire game, not just the first two periods. Oh, yea, get some better players and a coach who has won something, too.
Posted by: Key Largo Mike | October 21, 2007 12:59 PM