The Business & Pleasure of Sports



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Tacos, finally?


Taco Bell keeps putting together World Series promotions aimed at giving away free tacos for baseball feats.

Last year it was any player hitting a home run to left or left center field during Game 3 of the series. In 2002, it was hitting a floating target outside San Francisco’s AT&T Park.

This time, the quick service restaurant chain might just have found the formula to give “everyone in the U.S.” a free taco: if any player steals a base during any game of the 2007 World Series, U.S. consumers can pick up a free crunchy seasoned beef taco (retail value approximately 77 cents). The company says there's been a stolen base in every Fall Classic since 1990.

Redemption is limited to specific times. If the first base is stolen during Games 1 or 2, consumers can pick up a taco between 2 and 5 p.m. local time on Oct. 30 at participating Taco Bell locations; if it occurs during Games 3 through 7, the redemption time is 2-5 p.m. local time on Nov. 6. For more details visit: stealabasestealataco.com.

CNBC sports business reporter Darren Rovell breaks down the odds of our winning and estimates how many will cash in.

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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