Reaching English NFL fans
Remember how the NFL reported that more than 160,000 people requested more than 500,000 tickets to the Dolphins-New York Giants game in London when the league set up a Web site to gauge fan interest in the game?
The game last Sunday may have attracted a sellout crowd of 81,000 fans at Wembley Stadium, including some 3,500 Dolphins season ticket holders, but according to Advertising Age, the television audience wasn’t exactly overwhelming. The magazine reports that an average of 120,000 watched it live.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
