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Reaching English NFL fans

Remember how the NFL reported that more than 160,000 people requested more than 500,000 tickets to the Dolphins-New York Giants game in London when the league set up a Web site to gauge fan interest in the game?

The game last Sunday may have attracted a sellout crowd of 81,000 fans at Wembley Stadium, including some 3,500 Dolphins season ticket holders, but according to Advertising Age, the television audience wasn’t exactly overwhelming. The magazine reports that an average of 120,000 watched it live.

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...
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