The Business & Pleasure of Sports

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Mini Stanley; Thanks, Bro

ministanley2.jpgIt's not often that Panthers President Michael Yormark and his twin brother New Jersey Nets CEO Brett Yormark will give each other credit for developing a creative marketing or sales technique.

The twin brothers -- thought to be the only twin brothers in executive positions at sports teams -- are very close, but enormously competitive. They both work hard to be innovative in their approaches to gaining new season ticket holders and sponsors.

They borrow each others' ideas routinely, but it's hard to know which brother is responsible for the original idea. For example, which came first: "Pancakes with the Panthers" or "Pancakes and Hoops?" Both were breakfast meetings between players and lapsed season ticket holders in the hopes of bringing the former ticket buyers back into the fold. Both have launched "influencer" parties aimed at getting season ticket holders to encourage their friends to buy tickets.

But this season, Michael Yormark called new mascot "Mini Stanley," the "best idea I ever stole from my brother." Mini Stanley, which is about half the size of the Stanley C. Panther mascot, skates with its counterpart to the delight of kids who find the new mascot closer to their size. Michael Yormark said his brother Brett created a mini Sly to accompany the full-size Sly the Silver Fox at Nets games.

Categories: Florida Panthers (108), NHL (56)

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About the author
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
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