Southwest Airlines and college football
Southwest Airlines may no longer be a sponsor of the NFL, but it isn’t out of the football business. The low-cost airline, known for its humorous NFL ads, has signed up to be the official airline of the BCS.
The airline’s new ad campaign is to begin airing in January during the BCS bowl games, starting with the Rose Bowl on New Year’s Day and including the FedEx Orange Bowl on Jan. 3. The airline is also sponsoring the Orange Bowl’s halftime show, which is featuring ZZ Top.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
