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Southwest Airlines and college football

Southwest Airlines may no longer be a sponsor of the NFL, but it isn’t out of the football business. The low-cost airline, known for its humorous NFL ads, has signed up to be the official airline of the BCS.

The airline’s new ad campaign is to begin airing in January during the BCS bowl games, starting with the Rose Bowl on New Year’s Day and including the FedEx Orange Bowl on Jan. 3. The airline is also sponsoring the Orange Bowl’s halftime show, which is featuring ZZ Top.

POSTED IN: NCAA (2)

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About the Author

SARAH TALALAY
After a decade as a news reporter in New Jersey, Southern California, Chicago and South Broward, Talalay decided to trade in covering meetings about city government and schools for meetings about sports deals and stadium finance...

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