Brent Hunsberger at the Oregonian reports that Li-Ning, the Chinese sporting goods company that sells Heat center Shaquille O’Neal’s Dunkman brand sneakers in China, has quietly opened an office in Portland, near rivals such as Nike.

O’Neal signed a five-year endorsement deal with Li-Ning in 2006 to market his low cost shoes in China, where the NBA has a major presence and just announced the opening of NBA China to conduct league business there. Cleveland Cavaliers and former Heat guard Damon Jones endorses and wears Li-Ning’s shoes on the court.

Meanwhile, CNBC’s Darren Rovell breaks down why a Giants win the Super Bowl could be good for the financial markets. Check out his analysis here.