Athletes abound in Super Bowl XLII ads
Shaquille O’Neal. Dwyane Wade. Danica Patrick. Dale Earnhardt Jr. Carl Edwards.
Plenty of athletes will be appearing in the most expensive advertising of the year during Fox’s broadcast of Super Bowl XLII on Sunday. The price is averaging $2.7 million for a 30-second spot, up from $2.6 million last year.
O’Neal plays a jockey in a first-ever Super Bowl ad for Glaceau’s vitaminwater. Wade and Charles Barkley are in the latest installment of the T Mobile ad campaign, where we’re supposed to learn if Barkley will finally let Wade into his “Fave 5.” Earnhardt is scheduled to appear in an ad for new sponsor, Pepsi Amp. Patrick will be in another ad for GoDaddy.com.
Under Armour, which is also making its first entry into the Super Bowl ad world, has included more than two dozen athletes for the company’s new line of non-cleat athletic shoes that debut in May. In addition to Edwards, other athletes in the 60-second spot include Ray Lewis, Alfonso Soriano, Garret Atkins, Vernon Davis, Kimmie Meisner and Cat Osterman. Super Bowl XLII participant, Brandon Jacobs of the New York Giants also appears.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
