Eli Manning cashing in on Super Bowl XLII
Luckily, New York Giants quarterback Eli Manning’s performance in Super Bowl XLII was clutch. Manning, a Gatorade endorser since 2005, is featured in an ad for the sports drink’s new “League of Clutch” campaign that promotes athletes who make the plays that win games, in spectacular fashion.
The new ad, which began airing Wednesday, includes images from the Giants’ final drive that led to the team beating the undefeated New England Patriots and, of course, an image of the Gatorade being dumped on Giants Coach Tom Coughlin. Some expect Manning to continue to be in demand from Madison Avenue.
Gatorade is also auctioning five Giants commemorative Super Bowl bottles autographed by Manning on eBay.com. Proceeds from the auction, which runs through Sunday, will benefit the United Way.
Other League of Clutch athletes include Eli Manning’s brother Indianapolis Colts quarterback Peyton Manning, Heat guard Dwyane Wade, New York Yankees shortstop Derek Jeter and 2008 Australian Open champion tennis star Maria Sharapova.
CRAIG DAVIS In more than 33 years at the Sun Sentinel, Craig Davis has written about a wide variety of sports topics from baseball to yachting, fishing to triathlons, and also worked as a copy editor and page designer. Recently he reported on local sports, including running, swimming, cycling, equestrian and beach volleyball. He enjoys sports as a participant as well as a spectator, is active in the South Florida running scene plays in the curling club at Saveology Iceplex. This blog offers a glimpse at the business side of sports in the interest of enhancing enjoyment of the games and sporting options as a spectator as well as a participant.
