So, will Super Bowl XLII Champion New York Giants quarterback Eli Manning challenge his brother Peyton for ad time after pulling off his team’s stunning upset of the New England Patriots on Sunday?

“Eli couldn’t have scripted a better finish for his marketing success,” says Bob Dorfman, of San Francisco-based Baker Street Partners and author of the Super Bowl XLII Sports Marketers’ Scouting Report. Dorfman says the Super Bowl win could be worth as much as $5 million in new endorsement deals. “Though Eli lacks the cachet, charisma and acting chops of big brother Peyton, he shows solid potential as a potent pitchman.”

Dorfman figures Manning, who already has deals with Oreo (you've no doubt seen the Eli and Peyton pitching Oreo's Double Stuff Racing League), DirecTV and ESPN, could do ads for T-Mobile “everyone will want to be in his Fave 5 now,” a car deal, or fast food, where he could promote a “Giant-sized” deal. "As the new toast of New York, Eli could also earn seven figures in regional marketing deals,” Dorfman said.

Other marketable Giants able to capitalize? “Michael Strahan stands to benefit the most after Eli. He’s already a household name and face, has a proven endorsement resume, speaks well, is charismatic on camera, and has that signature gap-tooth smile that might be fun in a Crest toothpaste ad,” Dorfman said. “He also has a solid future in broadcasting.”

And “Plaxico Burress could land a Kleenex deal after his teary post-game interview,” Dorfman said.